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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2024

    Yasmin Mahomedy | South Africa | 04 October 2024

    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2021

    Carole Veitch | South Africa | 31 March 2021

    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2019

    Carole Veitch | South Africa | 30 September 2019

    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2017

    Carole Veitch | South Africa | 24 October 2017

    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2016

    Carole Veitch | South Africa | 02 May 2016

    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2014

    Carole Veitch | South Africa | 25 February 2014

    Report Info

    Report Summary Table of Contents
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    Report Coverage

    This report on the manufacture of soap, cleaning products, wax and polishes in South Africa includes information on personal and homecare products as well as industrial products, key trends, notable players, trade and influencing factors such as economic conditions, technology, research and development and competitive issues. There are profiles of 45 companies including major international companies such as Unilever, Reckitt Benckiser and Procter & Gamble, major local players such as Tiger Consumer Products and Libstar, and industrial cleaning manufacturers such as ChemCape, Dynachem and Kemklean.

    Introduction

    • South Africa’s cleaning industry has been growing due to urbanisation, a growing population, changing consumer preferences, and heightened awareness of good hygiene practices. \r\n
    • For home use, laundry care is the largest product category, followed by household cleaners and dishwashing detergents. Revenue increased substantially in 2023. \r\n
    • The industry is affected by customers’ affordability issues due to the poor economy.\r\n
    • A significant number of South African shoppers buy private brands, and private labels are gaining market share on major brands.

    Trends

    • Demand for affordable effective products.
    • Demand for multi-purpose, value-added products.
    • More consumers are switching to house brands.
    • Rising demand for natural/eco-friendly products and packaging.

    Opportunities

    • Population growth, urbanisation and the growing middle-class will continue to drive demand for household and personal care products.
    • Sustained demand for industrial cleaning and sanitising solutions.
    • The development of natural, eco-friendly products.

    Challenges

    • Economic volatility.
    • Manufacturers using chemicals that are harmful to health and the environment.
    • Power cuts.
    • Some raw materials, including palm oil, are imported.

    Outlook

    • Pressure on disposable income is likely to intensify, pushing consumers to look for affordable alternatives. \r\n
    • Although still small, the organic segment has created opportunities for small, local manufacturers to enter the market. \r\n
    • Population growth, urbanisation, a growing middle class, and an increasing number of women working are driving growth for convenient and less time-consuming laundry options. \r\n
    • The detergents segment is also being driven by growing hygiene consciousness. \r\n
    • Liquid detergent sales are expected to increase in the next five years, driven by their ease of use and convenience. \r\n
    • Home and laundry care, and industrial cleaning, are expected to record steady growth.

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa
    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2024

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2019-09-30

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2017-10-24

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    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. DESCRIPTION OF THE INDUSTRY 1
    2.1. Industry Value Chain 3
    2.2. Geographic Position 4
    2.3. Size of the Industry 5
    3. LOCAL 5
    3.1. State of the Industry 5
    3.2. Key Trends 8
    3.3. Notable Players 8
    3.4. Trade 11
    3.5. Corporate Actions 12
    3.6. Regulations 12
    3.7. Enterprise Development and Social Development 13
    4. AFRICA 14
    5. INTERNATIONAL 16
    6. INFLUENCING FACTORS 19
    6.1. Economic Environment 19
    6.2. Labour 21
    6.3. Environmental Issues 21
    6.4. Technology, R&D, Innovation 21
    7. COMPETITIVE ENVIRONMENT 23
    7.1. Competition 23
    7.2. Ownership Structure of the Industry 23
    7.3. Barriers to Entry 24
    8. INDUSTRY SUMMARY 24
    9. OUTLOOK 25
    10. INDUSTRY ASSOCIATIONS 25
    11. REFERENCES 25
    11.1. Publications 25
    11.2. Websites 26
    APPENDICES 27
    Appendix 1 - Industry Legislation 27
    Appendix 2 - Summary of Notable Players 29
    COMPANY PROFILES 39
    ACORN PHARMACEUTICALS (PTY) LTD 39
    ALBION CHEMICAL COMPANY (PTY) LTD 41
    AMKA PRODUCTS (PTY) LTD 42
    BEIERSDORF CONSUMER PRODUCTS (PTY) LTD 44
    BEIGE HOLDINGS LTD 46
    BLISS BRANDS (PTY) LTD 49
    CANSA (PTY) LTD 51
    CHEMCAPE (PTY) LTD 53
    CHEMETALL (PTY) LTD 55
    CHEMICAL CONVERTORS (PTY) LTD 57
    CHEMICAL LOGISTICS INDUSTRIAL SPECIALITY CHEMICALS CC 58
    CHEMKHOWA (PTY) LTD 59
    COLGATE-PALMOLIVE (PTY) LTD 60
    DIVERSEY SOUTH AFRICA (PTY) LTD 62
    DUMA CHEMICALS (PTY) LTD 64
    DYNACHEM (PTY) LTD 66
    EBINTER TRADING AND PROJECTS (PTY) LTD 68
    ECOLAB (PTY) LTD 70
    ECOZYME ENZYMES (PTY) LTD 72
    HENKEL SOUTH AFRICA (PTY) LTD 74
    HYCHEM (PTY) LTD 76
    INDUSTROCLEAN (PTY) LTD 79
    JOHNSON AND JOHNSON (PTY) LTD 81
    KEMKLEAN (PTY) LTD 83
    KIMBERLY-CLARK OF SOUTH AFRICA (PTY) LTD 86
    LIBSTAR OPERATIONS (PTY) LTD 88
    LION MATCH PRODUCTS (PTY) LTD 94
    MANCHEM (PTY) LTD 96
    MEDICHEM (PTY) LTD 98
    OPTIMUSBIO (PTY) LTD 100
    P AND G SOUTH AFRICAN TRADING (PTY) LTD 102
    PRIME CLEANING SUPPLIERS (PTY) LTD 104
    RECKITT BENCKISER SOUTH AFRICA (PTY) LTD 106
    REINOL-JANEK CHEMICALS (PTY) LTD 108
    RITCH CHEM CC 110
    S A F I C (PTY) LTD 112
    S C JOHNSON AND SON OF SOUTH AFRICA (PTY) LTD 115
    SASOL SOUTH AFRICA LTD 117
    SCENT PAC (PTY) LTD 121
    SHIELD CHEMICALS (PTY) LTD 123
    SOAP FACTORY CC (THE) 125
    SPECTANK (PTY) LTD 127
    TIGER CONSUMER BRANDS LTD 129
    TRT MANUFACTURING (PTY) LTD 133
    UNILEVER SOUTH AFRICA (PTY) LTD 134

    Report Coverage

    This report focuses on the manufacture of soap, cleaning agents, sanitising products, disinfectants, wax and polishes in South Africa and it includes information on the state of the industry, its response to the crisis, developments and corporate actions. There are profiles of 56 companies including multinational companies such as Unilever, Reckitt Benckiser, Colgate-Palmolive, Johnson & Johnson, Ecolab and Diversey. Major local players profiled include Tiger Consumer Brands, Bliss Brands and Shield Chemicals, and third party contract manufacturers including Dynachem and Beige.

    Introduction

    This report focuses on the manufacture of soap, cleaning agents, sanitising products, disinfectants, wax and polishes in South Africa, in the context of the coronavirus crisis. Soap and hygiene solutions are key to containing the spread of the virus, and producers of these products are playing an essential role in the pandemic response. Role players say that demand for cleaning products, sanitising agents and disinfectants soared prior to the start of lockdown on 27 March 2020, with bleach retail sales surging by as much as 138%. While some suppliers of industrial cleaning and sanitising products have reported subdued sales, others say that a flurry of deep-cleaning, disinfection and maintenance work undertaken during industry downtime has buoyed demand. The export value of soap and organic surface-active agents increased by 9% year-on-year to R6.75bn in 2020 and, with the pandemic continuing to drive regional demand for hygiene products, stakeholders say that there are opportunities to expand intra-African trade.

    Strengths

    •  The industry is highly innovative and there is a strong focus on R&D.
    • Entry into the market for small-scale niche manufacturers is relatively easy.
    • Locally-manufactured products are exported to other markets in sub-Saharan Africa.
    • Several well-known global brands are locally-produced.
    • The industry is well-established and it provides a wide range of products for different applications.

    Weaknesses

    • A number of manufacturers use chemicals that are harmful to the environment and which pose potential health risks.
    • Manufacturers and suppliers in the informal sector are inadequately regulated.
    • There is a shortage of staff with industry-specific technical and managerial skills.
    • Various raw materials, including palm oil, are imported.

    Opportunities

    • Population growth, urbanisation and the growing middle-class will continue to drive demand for household and personal care products.
    • Sustained demand for industrial cleaning and sanitising solutions.
    • The coronavirus pandemic continues to drive demand for soap, disinfectants and other hygiene solutions.
    • The development of natural, eco-friendly products and ‘green’ consumer chemicals.
    • With trading under the African Continental Free Trade Area agreement underway as of 1 January 2021, analysts anticipate a significant increase in intra-African trade.

    Threats

    • Climate shocks.
    • Economic turbulence, both domestically and globally.
    • Health risks and continued pandemic-related disruption.
    • Power outages and load-shedding
    • Supply chain disruptions.
    • The sale of counterfeit products.

    Outlook

    Stakeholders anticipate that strong demand for hygiene products and disinfectants will persist, despite the rollout of vaccines. They say that daily sanitising and disinfection is the “new normal” and is set to remain part of everyday life for some time to come. Local players are well-positioned to supply other markets in sub-Saharan Africa with personal hygiene and household cleaning products, along with institutional and industrial cleaning agents customised for specific industries. With trading under the African Continental Free Trade Area agreement underway, analysts anticipate a significant increase in intra-African trade.

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa
    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2021

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2019-09-30

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2017-10-24

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2014-02-25

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    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. DESCRIPTION OF THE INDUSTRY 1
    2.1. Industry Value Chain 4
    2.2. Geographic Position 6
    3. SIZE OF THE INDUSTRY 6
    4. STATE OF THE INDUSTRY 10
    4.1. Local 10
    4.1.1. Corporate Actions 12
    4.1.2. Regulations 14
    4.1.3. Enterprise Development and Social Economic Development 16
    4.2. Continental 18
    4.3. International 21
    5. INFLUENCING FACTORS 25
    5.1. Coronavirus 25
    5.2. Economic Environment 25
    5.3. Government Interventions 26
    5.4. Technology, Research and Development (R&D) and Innovation 27
    5.5. Labour 29
    5.6. Counterfeit Products 30
    5.7. Health and Safety 31
    5.8. Environmental Concerns 32
    5.9. Marketing 33
    6. COMPETITION 33
    6.1. Barriers to Entry 34
    7. SWOT ANALYSIS 35
    8. OUTLOOK 36
    9. INDUSTRY ASSOCIATIONS 36
    10. REFERENCES 36
    10.1. Publications 36
    10.2. Websites 37
    APPENDIX 1 38
    Summary of Notable Players 38
    COMPANY PROFILES 46
    A J NORTH (PTY) LTD 46
    ACORN PHARMACEUTICALS (PTY) LTD 48
    ALBION CHEMICAL COMPANY (PTY) LTD 50
    AMKA PRODUCTS (PTY) LTD 51
    AVON JUSTINE (PTY) LTD 54
    BEIERSDORF CONSUMER PRODUCTS (PTY) LTD 57
    BEIGE HOLDINGS LTD 59
    BLISS BRANDS (PTY) LTD 62
    CANSA (PTY) LTD 64
    CAVI BRANDS (PTY) LTD 66
    CHEMCAPE (PTY) LTD 68
    CHEMETALL (PTY) LTD 70
    CHEMICAL CONVERTORS (PTY) LTD 73
    CHEMICAL LOGISTICS INDUSTRIAL SPECIALITY CHEMICALS CC 74
    COLGATE-PALMOLIVE (PTY) LTD 75
    DIVERSEY SOUTH AFRICA (PTY) LTD 77
    DUMA CHEMICALS (PTY) LTD 79
    DYNACHEM (PTY) LTD 80
    EBINTER TRADING AND PROJECTS (PTY) LTD 82
    ECOLAB (PTY) LTD 84
    ECOZYME ENZYMES (PTY) LTD 86
    ELEGANT LINE TRADING 237 (PTY) LTD 88
    ELIZABETH ARDEN (SOUTH AFRICA) (PTY) LTD 90
    ESTEE LAUDER COMPANIES (PTY) LTD 92
    HENKEL SOUTH AFRICA (PTY) LTD 95
    HYCHEM (PTY) LTD 97
    INDUSTROCLEAN (PTY) LTD 100
    JOHNSON AND JOHNSON (PTY) LTD 102
    KEMKLEAN (PTY) LTD 104
    KERSIA SAS 107
    KIMBERLY-CLARK OF SOUTH AFRICA (PTY) LTD 110
    KITTING AND ALLIED SERVICES (PTY) LTD 112
    L\'OREAL SOUTH AFRICA (PTY) LTD 113
    LBN TRADING ANTERPRISE (PTY) LTD 115
    LIBSTAR OPERATIONS (PTY) LTD 117
    MANCHEM (PTY) LTD 122
    MEDICHEM (PTY) LTD 124
    OMNISOL OUTSOURCED SOLUTIONS (PTY) LTDdzfdfdfdff 125
    OPTIMUSBIO (PTY) LTD 127
    P AND G SOUTH AFRICAN TRADING (PTY) LTD 129
    PRIME CLEANING SUPPLIERS (PTY) LTD 131
    PRIME PRODUCT MANUFACTURING (PTY) LTD 133
    RECKITT BENCKISER SOUTH AFRICA (PTY) LTD 135
    REINOL-JANEK CHEMICALS (PTY) LTD 137
    REVLON SOUTH AFRICA (PTY) LTD 139
    RITCH CHEM CC 141
    S A F I C (PTY) LTD 143
    S C JOHNSON AND SON OF SOUTH AFRICA (PTY) LTD 145
    SASOL SOUTH AFRICA LTD 147
    SCENT PAC (PTY) LTD 151
    SHIELD CHEMICALS (PTY) LTD 153
    SOAP FACTORY CC (THE) 155
    THEMZAK GROUP (PTY) LTD 157
    TIGER CONSUMER BRANDS LTD 158
    TOOCH AND KLOPPER PROPERTIES (PTY) LTD 161
    UNILEVER SOUTH AFRICA (PTY) LTD 163

    Introduction

    Personal hygiene products and cleaning agents have long been regarded as essential items on the South African shopping list. However, recent research suggests that this is no longer the case. Buckling under the strain of protracted economic pressure, the average South African consumer increasingly has to forego products that were formerly considered a necessity. Consumption patterns are set to be further disrupted by the emergence of an increasingly discerning and “woke” consumer force – Generation Z. Meanwhile, the millennial male is proving to be less averse to household chores and personal care regimes than his father’s generation, prompting many companies to discard traditional gender stereotyping.

    Strengths

    • Entry into the market for small-scale niche manufacturers is relatively easy.
    • The formal South African soap and cleaning products sub-sector is a robust and highly developed industry, which manufactures a wide range of FMCG products, including global heritage brands.
    • The industry is highly innovative and there is a strong focus on R&D.
    • The industry, comprising SMMEs, contract manufacturers and major multinationals, serves a broad spectrum of target markets.

    Weaknesses

    • Numerous manufacturers continue to use chemicals that are harmful to the environment and which pose potential health risks.
    • Quality control in the informal sector is lacking and many products are sub-standard.
    • Shortage of staff with industry-specific technical and managerial skills.
    • Various raw materials, including palm oil, are imported.

    Opportunities

    • Rising urbanisation and changing demographics, notably the growth of the emerging middle-class, has boosted demand for household and personal care products.
    • The African market remains largely untapped. Rising demand for consumer products across the continent continues to be driven by population growth, the rapid rate of urbanisation, a growing culture of consumerism and rising living standards.
    • The development of natural, eco-friendly products and packaging.
    • The development of ‘green’ consumer chemicals in support of the Chemicals and Waste Economy Phakisa initiative.
    • The manufacture of affordable soaps and detergents for low-income earners.

    Threats

    • The escalation of global trade tensions.
    • The industry is vulnerable to domestic and global economic pressures, which put pressure on consumer spending.
    • The proliferation of counterfeit goods poses a significant threat to the profitability of manufacturers.
    • The volatility of raw material prices can significantly undermine profitability.

    Outlook

    The drive to make the industry cleaner, greener and more sustainable is set to gather momentum as Generation Zs enter adulthood. Some role players predict that demand for natural, eco-friendly personal hygiene and cleaning products will rise exponentially. Just as millennials are proving to be a significant consumer force, digitally-connected, woke Generation Z consumers are set to disrupt traditional consumption patterns. Stakeholders say that sustainability, ethical consumerism and product safety have become mainstream issues that manufacturers and suppliers ignore at their peril. Although the operating environment is expected to remain challenging over the medium-term, some analysts say that South Africa’s broad and fragmented market lends itself to the development of small and micro-sized manufacturing companies catering for niche markets such as natural household cleaning products and ethnic personal care product lines.

    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa
    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2019

    Full Report

    R 1 900.00(ZAR) estimated $105.11 (USD)*

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    Industry Landscape

    R 1 330.00(ZAR) estimated $ 73.58 (USD)*

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2024-10-04

    R 20 000.00(ZAR) estimated $1106.46 (USD)*

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2021-03-31

    R 1 900.00(ZAR) estimated $105.11 (USD)*

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2017-10-24

    R 1 900.00(ZAR) estimated $105.11 (USD)*

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2016-05-02

    R 1 900.00(ZAR) estimated $105.11 (USD)*

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    The Manufacture of Soap and Cleaning Products, Wax and Polishes Industry in South Africa 2014-02-25

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    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 5
    2. DESCRIPTION OF THE INDUSTRY 5
    2.1. Value Chain 7
    2.2. Geographic Position 8
    3. SIZE OF THE INDUSTRY 9
    4. STATE OF THE INDUSTRY 11
    4.1. Local 11
    4.1.1. Trade 14
    4.1.2. Corporate Actions 14
    4.1.3. Regulations 15
    4.1.4. Enterprise Development and Socio-Economic Development Initiatives 17
    4.2. Continental 19
    4.3. International 22
    5. INFLUENCING FACTORS 24
    5.1. Economic Environment 24
    5.2. Input Costs 25
    5.3. Health and Safety Concerns 25
    5.4. Counterfeit Products 26
    5.5. Technology, Research and Development (R&D) and Innovation 26
    5.6. Marketing and Advertising 28
    5.7. Labour Resources 29
    5.8. Environmental Concerns 31
    5.9. Government Interventions 33
    6. COMPETITION 34
    6.1. Barriers to Entry 34
    7. SWOT ANALYSIS 35
    8. OUTLOOK 36
    9. INDUSTRY ASSOCIATIONS 36
    10. REFERENCES 37
    10.1. Publications 37
    10.2. Websites 37
    APPENDIX 1 40
    Summary of Notable Players 40
    APPENDIX 2 47
    COMPANY PROFILES 49
    A J NORTH (PTY) LTD 49
    ACORN PHARMACEUTICALS (PTY) LTD 51
    AMKA PRODUCTS (PTY) LTD 53
    AVON JUSTINE (PTY) LTD 56
    BEIERSDORF CONSUMER PRODUCTS (PTY) LTD 59
    BEIGE HOLDINGS LTD 61
    BLENDWELL CHEMICALS (PTY) LTD 64
    BLISS BRANDS (PTY) LTD 66
    CANSA (PTY) LTD 68
    CAVI BRANDS (PTY) LTD 70
    CHEMETALL (PTY) LTD 72
    COLGATE-PALMOLIVE (PTY) LTD 74
    DYNACHEM (PTY) LTD 77
    EBINTER TRADING AND PROJECTS (PTY) LTD 79
    ECOLAB (PTY) LTD 81
    ECOZYME ENZYMES CC 83
    ELEGANT LINE TRADING 237 (PTY) LTD 85
    ELIZABETH ARDEN (SOUTH AFRICA) (PTY) LTD 87
    ESTEE LAUDER COMPANIES (PTY) LTD 89
    HENKEL SOUTH AFRICA (PTY) LTD 91
    HYCHEM (PTY) LTD 94
    IMPROCHEM (PTY) LTD 97
    INDUSTROCLEAN (PTY) LTD 101
    JOHNSON AND JOHNSON (PTY) LTD 104
    KEMKLEAN (PTY) LTD 106
    KIMBERLY-CLARK OF SOUTH AFRICA (PTY) LTD 109
    L\'OREAL SOUTH AFRICA (PTY) LTD 111
    LBN TRADING ANTERPRISE (PTY) LTD 113
    LIBSTAR OPERATIONS (PTY) LTD 115
    MEDICHEM (PTY) LTD 121
    OPTIMUSBIO (PTY) LTD 122
    P AND G SOUTH AFRICAN TRADING (PTY) LTD 124
    PRIME CLEANING SUPPLIERS (PTY) LTD 126
    PRIME PRODUCT MANUFACTURING (PTY) LTD 128
    RECKITT BENCKISER SOUTH AFRICA (PTY) LTD 130
    REINOL-JANEK CHEMICALS (PTY) LTD 132
    REVLON SOUTH AFRICA (PTY) LTD 134
    RITCH CHEM CC 136
    S A F I C (PTY) LTD 138
    S C JOHNSON AND SON OF SOUTH AFRICA (PTY) LTD 140
    SASOL SOUTH AFRICA LTD 142
    SCENT PAC (PTY) LTD 145
    SEALED AIR AFRICA (PTY) LTD 147
    SHIELD CHEMICALS (PTY) LTD 150
    SOAP FACTORY CC (THE) 152
    THEMZAK CLEANING CHEMICALS CC 154
    TIGER CONSUMER BRANDS LTD 155
    TOOCH AND KLOPPER PROPERTIES (PTY) LTD 159
    UNILEVER SOUTH AFRICA (PTY) LTD 161

    Introduction

    In South Africa, the manufacture of soap and cleaning products, wax and polishes is a multi-billion rand industry that has proved to be an effective enabler of empowerment and small business development. However, although the progressive industry is highly innovative, many commentators have warned manufacturers to “clean up their act” as not enough has been done to protect both consumers and the local environment from the potentially hazardous chemicals contained in numerous personal care products and cleaning preparations. With digitally-connected middle-class Millennials emerging as a significant consumer force, some stakeholders say that sustainability is set to become a mainstream concern that manufacturers of home and personal care products must take into account.

    Strengths

    • Entry into the market for small-scale niche manufacturers is relatively easy.
    • The formal South African soap and cleaning products sub-sector is a robust and highly developed industry, which manufactures a wide range of FMCG products, including best-selling global brands.
    • The industry is highly innovative, with a strong focus on R&D.
    • The industry, comprising SMMEs, contract manufacturers and major multinationals, serves a broad spectrum of different target markets.

    Weaknesses

    • Numerous manufacturers continue to use chemicals that are harmful to the environment and which may pose a health risk.
    • Quality control in the informal sector is lacking and many products are sub-standard.
    • The recruitment and retention of staff with scarce skills is an ongoing challenge.
    • Various raw materials, such as palm oil, are imported.

    Opportunities

    • Rising urbanisation and changing demographics, notably the growth of South Africa’s emerging middle-class, has boosted local demand for household and personal care products.
    • The African market remains largely untapped. Rising demand for consumer products across the continent continues to be driven by population growth, the rapid rate of urbanisation, consumerism and rising living standards.
    • The broad and fragmented local market lends itself to the development of small and micro manufacturing companies that cater for specific niche markets such as natural products and ethnic personal care products.
    • The development of ‘green’ consumer chemicals in support of the Chemicals and Waste Economy Phakisa initiative.
    • The manufacture of affordable soaps and detergents for low-income earners.

    Threats

    • The industry is highly exposed to the volatility of the local currency.
    • The industry is vulnerable to both domestic and global economic pressures, which invariably lead to a decline in consumer spending.
    • The proliferation of counterfeit goods poses a significant threat to the profitability of manufacturers.
    • The volatility of raw material prices can significantly undermine profitability.

    Outlook

    Trading conditions for manufacturers of soap, cleaning products, wax and polishes are expected to remain challenging over the medium-term. Analysts predict that the South African market will become increasingly competitive, as value-for-money retail house brands across all cleaning categories continue to erode the market share of heritage brands. However, premium branded products targeting high-income earners, as well as ‘green’ cleaning and personal care ranges, are generally expected to remain resilient to prevailing economic pressures. With stringent water restrictions set to remain in force in the Western Cape and the Eastern Cape, stakeholders anticipate that the critical water shortages in both provinces will have a negative impact on laundry care sales.\r\n\r\nThe recent inauguration of the Chemicals and Waste Economy Phakisa by the South African Department of Environmental Affairs has been welcomed by environmentalists and health advocates who say that the formulation of a sustainable plan to address threats caused by consumer chemicals and waste is long overdue. Moreover, role players are cautiously optimistic that the government’s latest Phakisa will drive the growth of the country’s nascent ‘green’ cleaning products industry.

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    Table of Contents

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    PAGE
    1. INTRODUCTION 1
    2. DESCRIPTION OF THE INDUSTRY 1
    2.1. Value Chain 2
    2.2. Geographic Position 4
    3. SIZE OF THE INDUSTRY 5
    4. STATE OF THE INDUSTRY 13
    4.1. Local 13
    4.1.1. Corporate Actions 15
    4.1.2. Regulations 17
    4.1.3. Enterprise Development and Socio-Economic Development Initiatives 18
    4.2. Continental 20
    4.3. International 22
    5. INFLUENCING FACTORS 24
    5.1. Economic Environment 24
    5.2. Rising Input Costs 24
    5.3. Health Concerns 25
    5.4. Counterfeit Products 26
    5.5. Technology, Research and Development (R&D) and Innovation 27
    5.6. Marketing and Advertising 29
    5.7. Labour Resources 29
    5.8. Environmental Concerns 30
    5.9. Government Interventions 33
    6. COMPETITION 33
    6.1. Barriers to Entry 34
    7. SWOT ANALYSIS 35
    8. OUTLOOK 36
    9. INDUSTRY ASSOCIATIONS 36
    10. REFERENCES 37
    10.1. Publications 37
    10.2. Websites 38
    APPENDIX 1 40
    Industry Standards 40
    COMPANY PROFILES 42
    A J NORTH (PTY) LTD 42
    ACORN PHARMACEUTICALS (PTY) LTD 44
    AMKA PRODUCTS (PTY) LTD 46
    AVON JUSTINE (PTY) LTD 49
    BEIERSDORF CONSUMER PRODUCTS (PTY) LTD 52
    BEIGE HOLDINGS LTD 54
    BLISS BRANDS (PTY) LTD 57
    CANSA (PTY) LTD 59
    CAVI BRANDS (PTY) LTD 61
    CHEMETALL (PTY) LTD 63
    COLGATE-PALMOLIVE (PTY) LTD 65
    DYNACHEM (PTY) LTD 68
    EBINTER TRADING AND PROJECTS (PTY) LTD 70
    ECOLAB (PTY) LTD 71
    ECOZYME ENZYMES CC 73
    ELEGANT LINE TRADING 237 (PTY) LTD 75
    ELIZABETH ARDEN (SOUTH AFRICA) (PTY) LTD 76
    ESTEE LAUDER COMPANIES (PTY) LTD 78
    HEADBOY INDUSTRIES (PTY) LTD 80
    HENKEL SOUTH AFRICA (PTY) LTD 82
    HYCHEM (PTY) LTD 84
    IMPROCHEM (PTY) LTD 86
    JOHNSON AND JOHNSON (PTY) LTD 89
    KEMKLEAN (PTY) LTD 92
    KIMBERLY-CLARK OF SOUTH AFRICA (PTY) LTD 95
    KT WASH (PTY) LTD 97
    L\'OREAL SOUTH AFRICA (PTY) LTD 99
    LBN TRADING ANTERPRISE (PTY) LTD 101
    LE-SEL RESEARCH (RF) (PTY) LTD 102
    LIBSTAR OPERATIONS (PTY) LTD 104
    MEDICHEM (PTY) LTD 109
    NILFISK (PTY) LTD 110
    PRIME CLEANING SUPPLIERS CC 112
    PRIME PRODUCT MANUFACTURING (PTY) LTD 114
    PROCTER AND GAMBLE SA (PTY) LTD 116
    RECKITT BENCKISER SOUTH AFRICA (PTY) LTD 118
    REINOL-JANEK CHEMICALS (PTY) LTD 120
    REVLON SOUTH AFRICA (PTY) LTD 122
    RITCH CHEM CC 124
    S A F I C (PTY) LTD 125
    S C JOHNSON AND SON OF SOUTH AFRICA (PTY) LTD 127
    SASOL SOUTH AFRICA (PTY) LTD 129
    SCENT PAC (PTY) LTD 132
    SEALED AIR AFRICA (PTY) LTD 134
    SHIELD CHEMICALS (PTY) LTD 137
    SOAP FACTORY CC (THE) 139
    TIGER CONSUMER BRANDS LTD 141
    UNILEVER SOUTH AFRICA (PTY) LTD 145

    Introduction

    The manufacture of soap, cleaning products, wax and polishes for the highly competitive South African market is the focus of this report. Although cleaning products remain out of reach of a great many South Africans, personal hygiene products as well as household cleaning agents and polishes are increasingly regarded as essential items by the 21st century South African consumer. Major multinational players continue to dominate the multi-billion rand industry, but contract manufacturers producing ‘value-for-money’ house brands for some of the country’s leading retailers are steadily increasing their market share. While the sub-sector remains robust, it is a complex industry that is not without its challenges.

    Strengths

    • The formal South African soap and cleaning products sub-sector is a robust and highly developed industry that manufactures a wide range of FMCG products, including best-selling global brands.
    • The industry is highly innovative, with a strong focus on R&D.
    • The industry, comprising SMMEs, contract manufacturers and major multinationals, serves a broad spectrum of different target markets. Entry into the market for small-scale niche manufacturers is relatively easy.

    Weaknesses

    • Numerous manufacturers continue to use chemicals that are harmful to the environment and that may pose a health risk.
    • Quality control in the informal sector is lacking and many products are sub-standard.
    • The recruitment and retention of skilled staff is an ongoing challenge.
    • Various raw materials, including caustic soda, are imported.

    Opportunities

    •  Rising urbanisation and changing demographics, notably the growth of South Africa’s emerging middle-class, has boosted local demand for household and personal care products.
    • Increased demand for consumer products in Africa, fuelled by population growth, the rapid rate of urbanisation, consumerism and rising living standards.
    • The broad and fragmented local market lends itself to the development of small and micro manufacturing companies that cater for specific niche markets such as natural products and ethnic personal care products.
    • The development of ‘green’ products.
    • The manufacture of affordable soaps and detergents for low-income earners.

    Threats

    • The industry is vulnerable to both domestic and global economic pressures, which invariably lead to a decline in consumer spending.
    • The persistent weakness of the local currency, as well as the depreciation of other developing market currencies.
    • The proliferation of counterfeit goods poses a significant threat to the profitability of manufacturers.
    • The volatility of raw material prices.

    Outlook

    Going forward the competitiveness of South Africa’s soap, cleaning products, wax and polishes industry is expected to intensify as manufacturers increasingly seek to market their products to low and mid-income earners. The ‘price wars’ in the local retail arena seem set to continue and many stakeholders say that the embattled South African consumer can look forward to some relief in the form of value-for-money promotional offers. The country’s emerging middle class is expected to continue to drive sales revenue growth of high-end products, such as automatic dishwashing tablets, while demand for ‘green’ product lines is expected to remain on a steady upward trajectory. Barring further deterioration of the country’s economic and political climate, analysts predict that revenue growth in the sub-sector will remain stable at around 4% over the medium-term.

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    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. DESCRIPTION OF THE INDUSTRY 1
    2.1. Value Chain 2
    2.2. Geographic Position 4
    3. SIZE OF THE INDUSTRY 5
    4. STATE OF THE INDUSTRY 13
    4.1. Local 13
    4.1.1. Corporate Actions 16
    4.1.2. Regulations 16
    4.1.3. Enterprise Development and Socio-Economic Development Initiatives 18
    4.2. Continental 21
    4.3. International 23
    5. INFLUENCING FACTORS 24
    5.1. Economic Environment 24
    5.2. Rising Input Costs 25
    5.3. Health Concerns 26
    5.4. Counterfeit Products 27
    5.5. Technology, Research and Development (R&D) and Innovation 27
    5.6. Marketing and Advertising 29
    5.7. Labour Resources 30
    5.8. Environmental Concerns 31
    6. COMPETITION 34
    6.1. Barriers to Entry 34
    7. SWOT ANALYSIS 35
    8. OUTLOOK 36
    9. INDUSTRY ASSOCIATIONS 37
    10. REFERENCES 37
    10.1. Publications 37
    10.2. Websites 38
    APPENDIX 1 40
    Industry Standards 40
    COMPANY PROFILES 42
    A J NORTH (PTY) LTD 42
    ACORN PHARMACEUTICALS (PTY) LTD 44
    AECI LTD 46
    AMKA PRODUCTS (PTY) LTD 52
    AVON JUSTINE (PTY) LTD 55
    BEIERSDORF CONSUMER PRODUCTS (PTY) LTD 58
    BEIGE HOLDINGS LTD 60
    BLISS BRANDS (PTY) LTD 63
    CANSA (PTY) LTD 65
    CAVI BRANDS (PTY) LTD 68
    CHEMETALL (PTY) LTD 70
    COLGATE-PALMOLIVE (PTY) LTD 72
    DYNACHEM (PTY) LTD 76
    EBINTER TRADING AND PROJECTS (PTY) LTD 78
    ECOLAB (PTY) LTD 79
    ECOZYME ENZYMES CC 81
    ELEGANT LINE TRADING 237 (PTY) LTD 83
    ELIZABETH ARDEN (SOUTH AFRICA) (PTY) LTD 84
    ESTEE LAUDER COMPANIES (PTY) LTD 86
    HEADBOY INDUSTRIES CC 88
    HENKEL SOUTH AFRICA (PTY) LTD 90
    HYCHEM (PTY) LTD 93
    IMPROCHEM (PTY) LTD 95
    JOHNSON AND JOHNSON (PTY) LTD 98
    KEMKLEAN (PTY) LTD 102
    KIMBERLY-CLARK OF SOUTH AFRICA (PTY) LTD 105
    L\'OREAL SOUTH AFRICA (PTY) LTD 107
    LBN TRADING ANTERPRISE (PTY) LTD 109
    LE-SEL RESEARCH (RF) (PTY) LTD 111
    LIBSTAR OPERATIONS (PTY) LTD 113
    MEDICHEM (PTY) LTD 116
    NILFISK-ADVANCE (PTY) LTD 118
    PLUSH PROFESSIONAL LEATHER CARE (PTY) LTD 120
    PRIME CLEANING SUPPLIERS CC 122
    PRIME PRODUCT MANUFACTURING (PTY) LTD 124
    PROCTER AND GAMBLE SA (PTY) LTD 126
    RECKITT BENCKISER SOUTH AFRICA (PTY) LTD 128
    REINOL-JANEK CHEMICALS (PTY) LTD 130
    REVLON SOUTH AFRICA (PTY) LTD 132
    RITCH CHEM CC 134
    S A F I C (PTY) LTD 136
    SASOL SOUTH AFRICA (PTY) LTD 139
    SC JOHNSON AND SON OF SOUTH AFRICA (PTY) LTD 144
    SCENT PAC (PTY) LTD 146
    SEALED AIR AFRICA (PTY) LTD 148
    SHIELD CHEMICALS (PTY) LTD 151
    SOAP FACTORY CC (THE) 153
    TIGER BRANDS LTD 155
    UNILEVER SOUTH AFRICA (PTY) LTD 160

    Introduction

    This report focuses on the manufacture of soap, cleaning products, sanitation agents, wax and polishes for the home care, industrial cleaning and personal care markets. In South Africa, these sub-sectors continue to be dominated by major multinational players. However, with the uptake of ‘value-for-money’ house brands in the retail sector, local contract manufacturers are increasingly making their presence felt. Certain small manufacturers, notably those serving the informal sector, have also made inroads into the market. Globally, the industry continues to be dogged by revelations pertaining to the use of potentially hazardous chemical inputs. Consumer awareness campaigns have fuelled the demand for safe, environmentally friendly products, prompting a growing number of manufacturers to develop ‘green’ product ranges.

    Strengths

    • The formal South African soap and cleaning products\nsub-sector is a robust and highly developed industry\nwhich manufactures a wide range of FMCG products,\nincluding best-selling global brands.
    • The industry is highly innovative, with a strong focus on\nR&D
    • The industry, comprising SMMEs, contract\nmanufacturers and major multinationals, serves a broad\nspectrum of different target markets.

    Weaknesses

    • Numerous manufacturers continue to use chemicals that are harmful to the environment and which may pose a health risk.
    • Reliance on certain imported raw materials, such as caustic soda.
    • The recruitment and retention of skilled staff is an ongoing challenge.

    Opportunities

    • Increased demand for consumer products in Africa,\nfuelled by population growth, consumerism and rising\nliving standards.
    • Rising urbanisation and changing demographics,\nnotably the growth of South Africa’s emerging middleclass,\nhas boosted local demand for household and\npersonal care products.
    • The development of ‘green’ products.
    • The manufacture of non-branded soaps and detergents\nfor low-income earners in the informal market.
    • The manufacture of personal care products specifically\nfor Black South African consumers.

    Threats

    • A recessionary economic climate, coupled with the devaluation of the currencies of developing economies.
    • The trade in counterfeit goods.
    • The volatility of raw material prices.

    Outlook

    The roll-out of public housing and basic services, coupled with initiatives to promote hygiene, is expected to boost demand for affordable home care, industrial cleaning and personal care products. As consumption increases, analysts believe that small entrepreneurs will enter the informal market in growing numbers to serve the needs of low-income local communities. Meanwhile South Africa’s rising middle and upper middle classes will continue to drive sales growth of branded products and premium house brands. Companies will continue to expand beyond the borders of South Africa in search of new markets. \r\n\r\nAnalysts believe that the industry will face growing pressure to improve its environmental footprint and that consumers will increasingly favour ‘green’ products over those that contain harsh chemicals. Several stakeholders believe that regulations governing the use of chemicals will be tightened and that certain chemical inputs may even be banned.

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    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. DESCRIPTION OF THE INDUSTRY 1
    2.1. Industry Supply Chain 1
    3. SIZE OF THE INDUSTRY 2
    4. STATE OF THE INDUSTRY 5
    4.1. Local 5
    4.1.1. Corporate Actions 6
    4.1.2. Regulations 7
    4.1.3. Broad-Based Black Economic Empowerment 7
    4.2. Continental 8
    4.3. International 8
    5. INFLUENCING FACTORS 9
    5.1. Economic Environment 9
    5.2. Rising Input Costs 9
    5.3. Health Concerns 9
    5.4. Information Technology and Technology 10
    5.5. Counterfeit Products 10
    5.6. Marketing and Advertising 10
    5.7. Labour Resources 11
    5.8. Environmental Concerns 11
    6. COMPETITION 12
    6.1. Barriers to Entry 12
    6.2. Research and Development (R&D) 12
    6.3. Innovation 13
    7. SWOT ANALYSIS 13
    8. OUTLOOK 14
    9. INDUSTRY ASSOCIATIONS 14
    10. REFERENCES 14
    10.1. Publications 14
    10.2. Websites 14
    APPENDIX 1 16
    Industry Standards 16
    ORGANOGRAM 17
    COMPANY PROFILES 21
    A J NORTH (PTY) LTD 21
    ACCENTUATE LTD 23
    ACORN PRODUCTS (PTY) LTD 25
    AMKA PRODUCTS (PTY) LTD 26
    AVON JUSTINE (PTY) LTD 28
    BEIERSDORF CONSUMER PRODUCTS (PTY) LTD 30
    BEIGE HOLDINGS LTD 31
    BLISS BRANDS (PTY) LTD 33
    CANSA (PTY) LTD 35
    CAVI BRANDS (PTY) LTD 37
    CHEMETALL (PTY) LTD 38
    CHEMICAL WISE CC 40
    CJP CHEMICALS (PTY) LTD 41
    COLGATE-PALMOLIVE (PTY) LTD 42
    DIVERSEY SOUTH AFRICA (PTY) LTD 44
    DYNACHEM (PTY) LTD 45
    ECOLAB (PTY) LTD 46
    ECOZYME ENZYMES CC 47
    ELIZABETH ARDEN (SOUTH AFRICA) (PTY) LTD 48
    ESTEE LAUDER COMPANIES (PTY) LTD 49
    GBP COSMETIC BRANDS CC 50
    HEADBOY INDUSTRIES CC 51
    HENKEL SOUTH AFRICA (PTY) LTD 52
    HYCHEM (PTY) LTD 54
    IMPROCHEM (PTY) LTD 56
    INDUSTRO-CLEAN (PTY) LTD 58
    JOHNSON & JOHNSON (PTY) LTD 59
    KEMKLEAN (PTY) LTD 61
    KIMBERLY-CLARK OF SOUTH AFRICA (PTY) LTD 63
    L\'OREAL SOUTH AFRICA (PTY) LTD 65
    LE-SEL RESEARCH (PTY) LTD 67
    LIBSTAR MANUFACTURING SOLUTIONS (PTY) LTD 68
    MEDICHEM (PTY) LTD 70
    PRIME PRODUCT MANUFACTURING (PTY) LTD 71
    PROCTER & GAMBLE SA (PTY) LTD 72
    RECKITT BENCKISER SOUTH AFRICA (PTY) LTD 74
    REINOL-JANEK CHEMICALS (PTY) LTD 75
    REVLON SOUTH AFRICA (PTY) LTD 76
    RITCH CHEM CC 77
    SAFIC (PTY) LTD 78
    SALT SALES AGENCIES (CAPE) (PTY) LTD 80
    SC JOHNSON & SON OF SOUTH AFRICA (PTY) LTD 81
    SCENT PAC CC 82
    SHIELD CHEMICALS (PTY) LTD 83
    SOAP FACTORY CC (THE) 84
    T & C CHEMICALS (PTY) LTD 85
    TIGER BRANDS LTD 86
    UNILEVER SOUTH AFRICA (PTY) LTD 89

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