- Gain valuable insight into industry drivers affecting target markets.
- Target groups and sectors as prospective markets.
- Identify opportunities through cross-ownership and/or cross-directorships.
- Identify customers’ African footprint.
- Identify new foreign direct investment (FDI) into a target market.
- Expand market share in existing markets.
- Use strategic sales information to improve prospecting success rate.
- Enrich and optimise sales intelligence from internal CRM systems.
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